Did you know? You can go to any day’s “This Day in History” page by simply entering the month and date after www.begintoinvest.com/

For example: www.begintoinvest.com/May-9

Or follow Begin To Invest on Twitter or Facebook for daily posts!

Now, ‘This Day in History’ is also available as an Amazon Alexa Flash Briefing!

Quote of the Day

“We believe that if we focus on the users, the money will come. In a truly virtual business, if you’re successful, you’ll be working at something that’s so necessary people will pay for it in subscription form. Or you’ll have so many users that advertisers will pay to sponsor the site.”

Marissa Mayer, CEO of Yahoo

Our quote of the day comes from Marissa Mayer, former CEO of Yahoo, a company which reached its all time high on this day in 2000.

Mayer’s optimism helped fuel incredible growth in tech company shares prices in the late 1990s and early 2000s. but unfortunately that money never quite came for Yahoo.

On this day in 2000 Yahoo had a market cap of $121 billion, with income of “just” $61 million. More below:

January 2nd – This Day in Stock Market History

January 2nd, 1882 – The Standard Oil Trust is created.


John D Rockefeller created the Standard Oil Company in 1863, and grew it rapidly by making many acquisitions.


As his company grew and began operating in many different states, Standard Oil ran into problems navigating state laws. For example, some states charged extra taxes for businesses from out of state.


So on this day in 1882, Rockefeller consolidated all of the company’s assets into a trust, which allowed the “company” to avoid certain state taxes and laws.


The move would be wildly successful, and be copied by many other companies at the time.


Standard oil would be ordered to split up on May 15th, 1911 after it was ruled it was a monopoly. What was once Standard Oil became 34 different companies.

Interestingly, over the last several decades the pieces of Standard Oil have been slowly coming back together:

Image from Visual Capitalist

January 2nd, 2000 – Shares of Yahoo reach their all time high of $500.13.

This day in 2000 marks the peak of one of the dot com bubble’s most infamous names.

On this day, Yahoo would reach its all time peak of $500.13 per share, which equates to $125 per share factoring in future stock splits.

The share price would give Yahoo a market capitalization of $121 billion.

Image from Quartz
Image from Visual Capitalist

Yahoo IPOed on April 12, 1996 with a market cap of $848 million. The company’s valuation would quickly grow as the dot-com bubble inflated.

By this day in 2000, Yahoo’s net worth had increased 120x. However, the company’s net income never quite kept up with its valuation.

For fiscal year 1999, Yahoo reported $61 million in net income, giving the company a P/E Ratio of over 2,000.

By September 2001, Yahoo would be down to $8 per share.
Verizon would ultimately acquire Yahoo in 2016 for $4.8 billion dollars, a 96% decline from it value at the peak of the dot com bubble 16 years prior!

Best January 2nd in Dow Jones Industrial Average History

1931 – Up 3.2%, 5.26 points

Worst January 2nd in Dow Jones Industrial Average History

1932 – Down 4.21%, 3.28 points

Read of the Day

Did you notice the two images above from Visual Capitalist?

Their website is a great source of interesting graphics related to company history, the stock market, and more. They also have 2 printed books out that are absolutely stunning:

You can click the images above to check to see if they are for sale on Amazon. It is hit or miss lately, but you might get lucky.

Perfect for your coffee table or office! I have both books set up in my office. They are great to look through when inspiration is needed:

<– Go To Previous Day: January 1st, 1879 – This US Returns to the Gold Standard

Go To Next Day: January 3rd, 1977 – Apple is Officially Incorporated. –>