Scottrade’s New Dividend Reinvestment Program (Flexible Reinvestment Program)

After Scottrade got out of the commission free / low expense ratio ETF game last August, investors didn’t have much reason to choose Scottrade over other brokers. Last week Scottrade announced a new “Flexible Dividend Reinvestment Program” to get back in the game. Does this new “FRIP” feature put Scottrade back on the radar for new investors looking for a broker?

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